Collected by Sarah Sullivan was born one August morning at 4 am in a flash of inspiration. No big business plan. No lofty goal. No strategy. It was a non-committal name and premise, allowing for a wide range of creative moods. The direction of my store is decided by what I want to "collect," what I want to put together to make a "collection," and what inspires me.
Collected currently focuses on ladies athletic and athleisure. It's for women who sweat and ladies who play hard. It's for busy gals who live by lists and CEOs at work and home. It's for all the hustlers, the game changers, the rule followers and rule breakers, and the ones who don't take no for an answer. It's all shapes and sizes, in all colors, in all seasons of life.